GROCERY CHAINS
EXPERIENCE: Kroger. JustSave. Lowes Foods. Tops Friendly Markets. Wegmans Food Markets.
CREATIVE PRODUCED: Asian products. Bakery. Cheese. Cooking classes. Coupons. Delivery service. Ethnic foods. Frozen foods. General merchandise. Grand openings. Holidays. Homegrown produce. Italian meals. Loyalty cards. Meal kits. Meat department. Nutrition scores. Online shopping. Organic foods. Pharmacy. Pizza. Prepared foods. Produce. Sale events. Seafood. Seasonal foods. Sponsorships. Soups and Subs. Sweepstakes. Wine and beer.
TOPS FRIENDLY MARKETS: REBRANDING A PROMOTIONAL GROCERY CHAIN.
Local flavor and a new tagline tout key competitive advantages in a complete rebranding for Tops Friendly Markets, a 200-store, high/low promotional chain in New York and Pennsylvania. "Your Neighborhood Store with More" is communicated with "More Variety. More Name Brands. More Freshness. More Ways to Save." The distinctive red and black color scheme injects boldness and energy to visual branding. An original jingle adds audio branding to TV, radio and website content.
New website has "MORE" for customers. More name brands. More freshness. More ways to save.
Localized grand opening magazine packed with weekly coupons.
Animated Monopoly game promotion.
Car-a-Day Giveaway promotion.
Brand launch: More freshness in produce.
Brand launch: More name brand selection.
Brand launch: More ways to save.
Exclusive online coupons.
Point-of-difference branding.
Introduction of NuVal Nutrition Scores.
Creating awareness and better nutrition habits with Nuval Nutrition Scores.
Produce campaign shot with natural light and olive oil as the only food styling.
WEGMANS: TOP-SHELF CREATIVE FOR THE #1 GROCERY CHAIN IN AMERICA.
People don't like Wegmans. They love Wegmans. The Rochester, NY-based company is consistently the #1 rated chain by industry pubs and Consumer Reports. Wegmans is the benchmark for food presentation, innovation, customer service and employee support. These commercials capture the high standards that keep Wegmans on top in a fiercely competitive industry.
Fresher produce because it's farm-to-store.
15-minute Pasta Meal Kits.
Grand opening for Princeton, New Jersey.
Seasonal promotion featuring Italian cheese.
Proving why it's fresher and better.
Football player Doug Flutie pitches subs.
:60 TV anthem with Robert Wegman.
Fresh strawberries with Wegmans employee.