ECONOMIC DEVELOPMENT
The branding and creative work here was produced for a Florida marketing firm that specializes in economic development. They used a branding process created by Mike Mathis called TRUEBRANDING. Scroll to the bottom for complete economic development experience.
PARTNERSHIP BRANDING (MULTI-COUNTY)
Branding, concepts and copywriting for a 14-county partnership in northern Florida featured benefits creatively integrated into macro-photos of nature. The new tagline: "BUSINESS GROWTH IS IN OUR NATURE."
NEW WEBSITE
COMMUNITY BRANDING (SINGLE COUNTY)
This creative work was honored with awards from the FEDC, SEDC and IEDC (respectively, the Florida, Southern and International Economic Development Councils). A pro-business community, fast-track approvals and growth in aviation led to a new tagline: "YOUR BUSINESS. CLEARED FOR TAKEOFF."
PRINT ADS
ANNUAL REPORTS
ADVERTORIALS
DIGITAL ADS
TOURISM BRANDING
"Outrageous Outdoors" branding and copywriting for DeSoto County, Florida.
ONLINE VIDEO
COUNTY BRANDING (SINGLE COUNTY)
Multi-media branding and copywriting for Vance County, North Carolina includes an intro video, print ads, social ads and targeted emails on LinkedIn, Facebook and Twitter.
WEBSITE VIDEO
DIGITAL ADS
LAUNCH OF MASTER-PLANNED COMMUNITY
Babcock Ranch is a master-planned community in Southwest Florida. It's also the first town in America fully powered by the sun. This launch print ad pulls in the power of the sun to demand readership.
PRINT AD
QUARTERLY E-NEWSLETTER (PRIVATE PARTNERSHIP)
"BUSINESS BRIEFS" is distributed quarterly by the private Charlotte County. Economic Development Partnership to promote regional business growth, local networking and business resources.
QUARTERLY E-NEWSLETTER
PARTNERSHIP BRANDING (REGION)
Branding, concepts and copywriting for a 33-county partnership in northern Florida featured a memorable name and locator: THE NORTH FLORIDA CORRIDOR. Target industries of manufacturing and logistics were highlighted in the tagline:: "MAKE IT. MANAGE IT. MOVE IT."
NEW WEBSITE
CITY + ECONOMIC DEVELOPMENT BRANDING
Weatherford, Texas is part of the vast, 16-county Dallas-Fort Worth Metroplex. It wanted branding that made it stand out. The TRUEBRANDING process produced a new tagline that emphasized the community's quintessential character: "TRUE TEXAS." The tagline was customized for economic development: "TRUE TEXAS BUSINESS."
NEW LOGO AND TAGLINE
CITY + COUNTY BRANDING
Junction City, Kansas is 90 miles from the geographic center of the United States. The U..S. Army maintains a major base there as a strategic logistics center for the entire country. Two national interstate highways run through the community. The TRUEBRANDING process led to a new brand that fits perfectly: "AMERICA'S BUSINESS CENTER."
NEW LOGO AND TAGLINE
ECONOMIC DEVELOPMENT
Branding and Creative Projects with Marketing Alliance, Inc.
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Charlotte County, Florida
New Brand and Tagline: Your Business. Cleared for Takeoff.
TRUEBRANDING process led to an aviation theme highlighting faster approvals: Your Business. Cleared for Takeoff. Creative work won 2019 awards from FEDC, SEDC and IEDC (Florida, Southwest and International Economic Development Councils). Wrote ads for print and digital, online videos, brochures, airport billboards and new website. www.cleared4takeoff.com.
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North Florida Economic Development Partnership (14 Counties)
New Brand and Tagline: Business Growth is in Our Nature
TRUEBRANDING process led to a nature-oriented brand featuring economic development benefits integrated into striking extreme close ups of nature. Wrote digital and print ads, video scripts and new website. www.nflp.com
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North Florida Corridor (33 Counties)
New Brand and Tagline: Make it. Manage it. Move it.
TRUEBRANDING process led to a new name (North Florida Corridor) for an economic development region spanning 33 counties from Florida’s western border to Jacksonville on the Atlantic Ocean. Wrote new website. www.northfloridacorridor.com
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Weatherford, Texas
New Brand and Tagline for the City of Weatherford: True Texas
New Brand and Tagline for Economic Development: True Texas Business
TRUEBRANDING process led to Texas-style brand for the city and its economic development department. Wrote new economic development website. https://chooseweatherford.com
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Babcock Ranch, Florida
New Brand and Tagline: A Better Life for Business
Wrote economic development website and launch print ad for first community in the U.S. that is 100% solar-powered. www.babcockranchforbusiness.com
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Desoto County, Florida
New Brand and Tagline for Tourism: Outrageous Outdoors
Wrote new website, digital and print ads and video script to promote tourism and local engagement of outdoor attractions and vacation resources. www.visitdesoto.com
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Southwest Indiana Megasite
Copywriting
Wrote new website and brochure for a new Indiana megasite. www.indianamegasite.com
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Florida Heartland Economic Region of Opportunity (6 Counties)
New Brand and Tagline: Our Central Location Gives Business the Edge
TRUEBRANDING process led to a new brand featuring a strategic,central Florida location with easy access to all corners of Florida (and its 20 million consumers). www.flaheartland.com
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Junction City, Kansas
New Brand and Tagline: America’s Business Center
TRUEBRANDING process led to a geographic theme for a community located 90 miles from the geographic center of the U.S. (ideal for national distribution). www.jcgced.com
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Burke County, Georgia
New Brand and Tagline: Generating Business Growth
TRUEBRANDING process led to an energy theme for a county that is home to the largest nuclear reactor in the United States (which ensures plenty of reliable power for big businesses). www.selectburke.com
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Vance County, North Carolina
New Brand and Tagline: advance your business
TRUEBRANDING process led to a forward-looking brand featuring strong name recognition linked to the county with a unique audio tagline (Vance County ... advance your business). Wrote digital and print ads, video scripts and new website. www.vancecountyedc.com
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North Sunflower Medical Foundation, Ruleville, Mississippi
New Brand and Tagline: Commitment. Compassion. Community.
TRUEBRANDING process led to an emotionally-driven brand designed to drive engagement and fund raising for a Mississippi medical center. https://northsunflower.com/services/medical-foundation
